The Big Sur coastline in California, with surf breaking against steep cliffs and Highway 1 tracing the green coastal mountains into the distance

Conservation begins with wonder.

Protecting wildlife, restoring ecosystems, and fostering sustainable coexistence between people and nature.

Big Sur Coastline·California

Photo by Alice Gregori

Why We Exist

The most enduring conservation efforts begin by inspiring people to value the natural world. Forests mature over decades, wildlife populations can take generations to recover, and healthy ecosystems depend on people who understand, appreciate, and choose to protect nature. Alluba Conservation exists to help build that lasting connection between people and nature—working alongside those dedicated to protecting the natural world for generations to come.

Where We Focus

Lionesses resting high in the branches of a sausage tree beneath a stormy sky, with open grassland stretching to the horizon behind — Lionesses·Maswa, Tanzania
Photo by Luigi Bajetti

Wildlife

Protecting wildlife, restoring populations, and supporting the recovery of species that entire ecosystems depend on—from apex predators to pollinators.

Lembert Dome and a fringe of conifers mirrored in the still water of the Tuolumne River, with green sedge meadows in the foreground — Lembert Dome·Yosemite National Park, California
Photo by Alice Gregori

Ecosystems

Protecting and restoring the forests, wetlands, grasslands, rivers, oceans, and freshwater systems that sustain life.

Luigi sits beside Pashiet, a Maasai friend, on a rocky ridge at golden hour, looking through binoculars over a vast green valley and volcanic hills below — Luigi and Pashiet·Chyulu Hills, Kenya
Photo by Alice Gregori

Coexistence

Fostering sustainable relationships between people and nature through wildlife coexistence, regenerative agriculture, and responsible land management.

A curious northern elephant seal raises its head on the beach while others rest behind it — Northern Elephant Seal·Point Lobos State Natural Reserve, California
Photo by Luigi Bajetti

Wonder

Every great conservationist, from John Muir to Doug Tompkins, started with wonder. Protection came later. We believe that through education, engagement, and experiencing wild places and wildlife firsthand, people reconnect with nature—because people protect what they truly value and feel connected to.

Conservation is a long game. We're here to stay.

A lasting institution where conservation begins with wonder and endures across generations.